How can you be sure that the printing supplier you work with is truly dedicated to good stewardship of the Earth? Some printing companies are really dedicated to “green” business practices while others may be simply using “green” terminology. Working with a “green” printing supplier can be a smart business move in addition to making our Earth safer for you and your children. The display of the logos of leading environmental organizations on your printed communications can resonate powerfully with your clients. These symbols communicate ethical character to today’s buyers, who will tend to favor companies whose concerns match their ideals.
Smart business owners and organization leaders know that great marketing is essential to success. Many business leaders struggle when making advertising decisions. Should they use traditional print forms of advertising? Should they opt for online-only ads? Most business leaders know that successful strategies will combine both new and old marketing methods. Some gutsy entrepreneurs and business people also use more comprehensive publications to boost brand recognition and customer loyalty.
Printed communications not only complement web advertising and social networking but provide many unique marketing advantages. Printing connects with the reader on an emotional level. It is not only seen, but felt, can be carried for later viewing and is very cost effective. When selecting a printing firm one should look beyond the basic triad of quality, price and performance. Communicators who employ multiple kinds of media can do their jobs more effectively by partnering with a printing firm that offers multiple solutions for those parts of their message best carried by print media.
Magazine printing is not a small project. For the purchaser, you’ve got to consider everything from the type of paper to print on, to the glue that holds the pages together. Carefully choosing each aspect of the printing process is essential in having a successful magazine. Each aspect is a big decision. Below, we’ve identified the top considerations you should think about before moving forward with your magazine printing project.
Catalog advertisements generate a large portion of business for large companies such as Office Depot, Cabela’s, Sears and others. Even smaller businesses can take advantage of this marketing technique by following a few simple catalog printing tips. A mail-order catalog should not only attract the attention of potential customers, it must also be properly assembled, easy to browse through and filled with helpful information.
Finding a printing company that is a single source provider of printing, fulfillment and mailing can eliminate the logistic problems associated with using multiple vendors for print, mailing and fulfillment. If you’re like most companies, you’ve got a separate vendor for each of those services. Combining them into a single company will save both time and money. It consolidates the people you have to interface with, which will save time, and usually printing companies such as Knepper Press will be able to provide a lower quote because they have all three services.
The unique capabilities and improved quality level of digital printing have made this process an important tool for direct mail marketers. While offset lithography remains the predominate process for high volume commercial printing, digital printing technology offers some distinct advantages. Understanding these advantages is important for advertisers looking to maximize the return from their printing dollars.