"Communications for the 21st Century"


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Digital Marketing Solutions by Knepper

Knepper digital marketing experts will work with you to build your brand and increase the return on your advertising dollar. Our advisors can help you create profitable one-to-one marketing campaigns including personalized URLs, variable data emails, web-to print and print-to- web solutions.

  • Increase your direct mail response rate by up to 50%.
  • Increase your sales conversion rates.
  • Get your sales message to market faster.
  • Increase your cross marketing ability.
  • Build customer loyalty.
  • Personalized URLs
     

Use personalized URLS (PURLS) to boost sales. Your one-to-one mailings direct the recipient to a PURL which we will style to resemble the direct mail piece. In the 3 to 5 page PURL you have additional selling opportunities.

How you will profit

  • You have an additional opportunity to tell your story. Every recipient who visits your site will spend an average of two or three minutes reading your web page.
  • Emails can be sent to your sales or marketing department notifying them when a PURL is visited allowing fast response.
  • Immediate results - alerts can provide access to real time data.
  • The PURL collects a wealth of valuable market research data for use in your future campaigns.
     


One-To-One Marketing

Knepper’s one - to - one marketing team works with you to combine the power of digital printing with sophisticated data management. Our personalized mailings are powerful selling tools, appealing to each recipient with:

  • Customized images
  • Customized text
  • Customized offers and transactional history
  • Customized coupons
  • Customized household composition and geographic location (Geomapping)
  • Can be easily combined with conventional literature for a dynamic marketing campaign
     

How you will profit

  • By speeding your marketing - we get the message out faster.
  • Plateless production allows frequent updates of your printed materials at modest cost.
  • Your storage and inventory costs are reduced or eliminated.
  • Test mailings can be done at minimal cost.
  • More bang for you marketing buck!
     


Web-to-Print Solutions by Knepper Press

We make it easy for you. You simply tell us what products you want to offer and we take it from there. We build a branded web site for your internal users to access. The users can then access the site, select the items wanted from an on-line menu, receive an on-line proof and order customized variable data printed material in any quantity needed. (On-line prompts permit customization of the printed material.)

How you will profit

  • Reduce or eliminate inventory costs and take control of your cash flow.
  • Your sales representatives or agencies can order what they need and receive it promptly.
  • The ordering process is consistent.
  • A geographically dispersed sales force is efficiently supported.
  • Allows you complete control of your brand equity and budget.
  • Variations in demand do not create problems. We can handle one or a thousand orders daily and the quantities printed on demand can range from one each to thousands.