In a large-scale field study conducted by Harvard Business Review, a luxury e-commerce retailer found that by adding print catalogs, it increased sales by 28% and inquiries by 77%. It also yielded a direct ROI of 600%
If you’re not using print in your marketing, you’re losing sales.
Major on-line retailers, who had never used print before, are finding…
In these inflationary times, all publishers and advertisers are struggling to cope with the rising cost of paper. Paper ranges from a third to more than half of the cost of most catalogs or magazines. Steady cost increases have doubled the price of many printing papers in the last 16 months.
Ben Franklin faced paper shortages back in the 18th Century. We’re facing them today too.
Here’s why graphic arts pros prefer LED UV printing:
Energy Independence…Environmental Action!
Wind turbines, unlike most electricity-generating sources, do not consume water. The “fuel” for wind energy is free, and it helps reduce America’s need to import foreign oil.
Fortunately for our environment, paper is one of the most recyclable materials. Your message really lasts on paper. Email and web ads disappear quickly, but a printed message on paper has a much longer life. It may be viewed time after time. …usually by more than one person.
Bigger, Brighter, Bolder
From music festivals to museums to grand opening events, our advanced wide-format services show the advantages, versatility and scope of digital print.
Working on your first – or a new – direct mail marketing campaign? Knepper Press will help you save time, costs and headaches.
Postage cost is usually the biggest single expense in a direct mail campaign. While you don’t need to be an expert on direct mail, your mail service provider should be. At Knepper Press we offer professional help in these four critical areas: