Harvard Business Review – 28% Lift in Sales & 600% ROI by Adding Print Catalogs

Printed Catalogs Yield 600% ROI - Harvard Business Review

HBR Study Finds 28% Lift in Sales and 600% ROI by Adding Print Catalogs

In a large-scale field study conducted by Harvard Business Review, a luxury e-commerce retailer found that by adding print catalogs, it increased sales by 28% and inquiries by 77%. It also yielded a direct ROI of 600%.

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