Digital Printing

Knepper digital marketing experts will work with you to build your brand and increase the return on your advertising dollar. Our advisors can help you create profitable one-to-one marketing campaigns including personalized URLs, variable data emails, web-to print and print-to- web solutions.

  • Increase your direct mail response rate by up to 50%.
  • Increase your sales conversion rates.
  • Get your sales message to market faster.
  • Increase your cross marketing ability.
  • Build customer loyalty.
  • Personalized URLs

Use personalized URLS (PURLS) to boost sales. Your one-to-one mailings direct the recipient to a PURL which we will style to resemble the direct mail piece. In the 3 to 5 page PURL you have additional selling opportunities.

How you will profit

  • You have an additional opportunity to tell your story. Every recipient who visits your site will spend an average of two or three minutes reading your web page.
  • Emails can be sent to your sales or marketing department notifying them when a PURL is visited allowing fast response.
  • Immediate results – alerts can provide access to real time data.
  • The PURL collects a wealth of valuable market research data for use in your future campaigns.

One-To-One Marketing

Knepper’s one – to – one marketing team works with you to combine the power of digital printing with sophisticated data management. Our personalized mailings are powerful selling tools, appealing to each recipient with:

  • Customized images
  • Customized text
  • Customized offers and transactional history
  • Customized coupons
  • Customized household composition and geographic location (Geomapping)
  • Can be easily combined with conventional literature for a dynamic marketing campaign

How you will profit

  • By speeding your marketing – we get the message out faster.
  • Plateless production allows frequent updates of your printed materials at modest cost.
  • Your storage and inventory costs are reduced or eliminated.
  • Test mailings can be done at minimal cost.
  • More bang for your marketing buck!

Web-to-Print Solutions by Knepper Press

We make it easy for you. You simply tell us what products you want to offer and we take it from there. We build a branded web site for your internal users to access. The users can then access the site, select the items wanted from an on-line menu, receive an on-line proof and order customized variable data printed material in any quantity needed. (On-line prompts permit customization of the printed material.)

How you will profit

  • Reduce or eliminate inventory costs and take control of your cash flow.
  • Your sales representatives or agencies can order what they need and receive it promptly.
  • The ordering process is consistent.
  • A geographically dispersed sales force is efficiently supported.
  • Allows you complete control of your brand equity and budget.
  • Variations in demand do not create problems. We can handle one or a thousand orders daily and the quantities printed on demand can range from one each to thousands.